Category: SEO

SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

Posted by JP_Sherman On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore […]

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Why All 4 of Google's Micro-Moments Are Actually Local

Why All 4 of Google's Micro-Moments Are Actually Local

Posted by MiriamEllis When America’s first star TV chef, Julia Child, demonstrated the use of a wire whisk on her 1960’s cooking show, the city of Pittsburgh sold out of them. Pennsylvanians may well have owned a few of these implements prior to the show’s air date, but probably didn’t spend a lot of time […]

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How to Delegate SEO Work Effectively

How to Delegate SEO Work Effectively

Posted by zeehj Whether you’re the only SEO at your company, work within a larger team, or even manage others, you still have to stay on top of your projects. Project management skills aren’t and shouldn’t be exclusive to someone (or some tool) with the title “project manager.” I believe that having good project manager […]

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How to Improve Your Site's Performance When Using GIFs

How to Improve Your Site's Performance When Using GIFs

Posted by Web_Perfectionist The GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web […]

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Creating a Local SEO Welcome for New Neighbors and Travelers

Creating a Local SEO Welcome for New Neighbors and Travelers

Posted by MiriamEllis In our ongoing quest for local prominence, are we leaving anybody out in the cold? For years, a fundamental message I’ve shared with almost every incoming local business client is that they need local SEO, specifically, because they need to be found on the web by local people. I’d estimate that 98% […]

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