Category: SEO

The Moz 2016 Annual Report

The Moz 2016 Annual Report

Posted by SarahBird I have a longstanding tradition of boring Moz readers with our exhaustive annual reports (2012, 2013, 2014, 2015). If you’re avoiding sorting the recycling, going to the gym, or cleaning out your closet, I have got a *really* interesting post that needs your attention *right now*. (Yeah. I know it’s March. But […]

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Infinite 'People Also Ask' Boxes: Research and SEO Opportunities

Infinite 'People Also Ask' Boxes: Research and SEO Opportunities

Posted by BritneyMuller A glimpse into Google’s machine learning? You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search… maybe you’re interested in exploring these too? Kick off your shoes, […]

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Mastering Google Search Operators in 67 Easy Steps

Mastering Google Search Operators in 67 Easy Steps

Posted by Dr-Pete Any SEO worth their sustainably harvested pink Himalayan salt knows that Google offers a variety of advanced search operators – special commands that take you above and beyond regular text searches. Learning search operators is a bit like learning chess, though. It’s easy to memorize how each piece moves, but that’s about […]

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3 Tactics for Hyperlocal Keywords – Whiteboard Friday

3 Tactics for Hyperlocal Keywords – Whiteboard Friday

Posted by randfish Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you’ll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly […]

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Proximity to Searcher is the New #1 Local Search Ranking Factor

Proximity to Searcher is the New #1 Local Search Ranking Factor

Posted by Whitespark Have you noticed that a lot of local pack results don’t seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For example, take a look at the results I get for “plumbers”: (Searched […]

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Local SEO & Beyond: Ranking Your Local Business in 2017

Local SEO & Beyond: Ranking Your Local Business in 2017

Posted by Casey_Meraz In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven’t done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy. While […]

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Branding Success: How to Use PPC to Amplify Your Brand

Branding Success: How to Use PPC to Amplify Your Brand

Posted by purna_v Here’s a question for you: Do you think a brand can influence your behavior outside of purchase preference? Put another way, will seeing the North Face logo make you want to take up hiking in the snow? A few years ago, researchers at Duke University conducted an experiment with 341 students. Their […]

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