Category: SEO

Google's War on Data and the Clickstream Revolution

Google's War on Data and the Clickstream Revolution

Posted by rjonesx. Existential threats to SEO Rand called “Not Provided” the First Existential Threat to SEO in 2013. While 100% Not Provided was certainly one of the largest and most egregious data grabs by Google, it was part of a long and continued history of Google pulling data sources which benefit search engine optimizers. […]

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Game of Featured Snippets: How to Rank in Position 0

Game of Featured Snippets: How to Rank in Position 0

Posted by larry.kim Google’s Featured Snippets are amazingly powerful. We’re seeing more snippets than ever before for more search queries. You need them. We know this thanks to some brilliant articles and presentations from some super smart people in the industry, including Glenn Gabe (see: The Power of Google Featured Snippets in 2016 and a […]

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The 4-Step Plan to Construct Your Own Keyword-to-URL Map

The 4-Step Plan to Construct Your Own Keyword-to-URL Map

Posted by Carson-Ward Knowing how to find and effectively use keywords is probably the most important skill for an effective search marketer. Smart keyword planning and tracking should also heavily inform content planning and strategy. Unfortunately, most keyword research is done on the fly as a new page is created. Rather than helping marketers find […]

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Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison

Moz Keyword Explorer vs. Google Keyword Planner: The Definitive Comparison

Posted by BritneyMuller Keyword research, the blueprint to any successful SEO strategy If you’ve been doing keyword research for a while, you’ve probably fallen into a routine. And that routine has likely been recently disrupted… thanks, Google. If you’re new to keyword research, getting comfortable with new keyword research tools will come more easily to […]

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Local Empathy: The New Tool in Your Brand's Emergency Kit

Local Empathy: The New Tool in Your Brand's Emergency Kit

Posted by MiriamEllis Implement generosity. If I could sum up all of the thoughts I’m about to share with local enterprises, it would be with those two words. Image via Lewis Kelly Disasters and emergencies are unavoidable challenges faced by all local communities. How businesses respond to these stressful and sometimes devastating events spotlight company […]

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A Guide on How to Use XPath and Text Analysis to Pitch Content

A Guide on How to Use XPath and Text Analysis to Pitch Content

Posted by petewailes In my day-to-day role at Builtvisible, I build tools to break down marketing challenges and simplify tasks. One of the things we as marketers often need to do is pitch content concepts to sites. To make this easier, you want to pitch something on-topic. To do that more effectively, I decided to […]

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