Category: SEO

How Marketing Like Netflix Will Save Your Lead-Gen Strategy

How Marketing Like Netflix Will Save Your Lead-Gen Strategy

Posted by chelseascholz Webinars are an incredibly popular lead-gen tool in most marketers’ toolkits. However, times have changed (and viewer attention spans have changed with it). Rather than try and force your audience to show up on time for live events and stay for a full hour (ain’t nobody got time for that), it’s time […]

Read More

Tactical Keyword Research in a RankBrain World

Tactical Keyword Research in a RankBrain World

Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced […]

Read More

The 7 Citation Building Myths Plaguing Local SEO

The 7 Citation Building Myths Plaguing Local SEO

Posted by JoyHawkins Previously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I’d do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike. Myth #1: If your citations don’t […]

Read More

5 Takeaways from Earning Links in 130 Countries

5 Takeaways from Earning Links in 130 Countries

Posted by kerryjones I was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: “It’s really hard to use outreach to earn links or PR coverage in our country.” This wasn’t for lack of trying. As I continued to hear this sentiment during my visit, I learned […]

Read More

Featured Snippets: A Dead-Simple Tactic for Making Them Stick

Featured Snippets: A Dead-Simple Tactic for Making Them Stick

Posted by ronell-smith Dr. Pete throwing down at MozCon 2015, flexin’ in his retro Flash t-shirt At MozCon 2015, Dr. Pete delivered a gem that perked up my ears when he discussed Google’s featured snippets during his talk, “Surviving Google: SEO in 2020“: “Let’s say you’re No. 5 in a competitive query, and you’re trying […]

Read More

Automating Technical Reporting for SEO

Automating Technical Reporting for SEO

Posted by petewailes As the web gets more complex, with JavaScript framework and library front ends on websites, progressive web apps, single-page apps, JSON-LD, and so on, we’re increasingly seeing an ever-greater surface area for things to go wrong. When all you’ve got is HTML and CSS and links, there’s only so much you can […]

Read More