Category: SEO

Treat Yo'self: Warm Holiday Wishes from Moz!

Treat Yo'self: Warm Holiday Wishes from Moz!

Posted by FeliciaCrawford In almost the blink of an eye, 2016 is coming to a close. And yet as fast as it went, this year absolutely brims with memories. Now that we’re full-swing into the season of warm, fuzzy feelings and excruciatingly long lines at the store, the time is ripe to reflect back on […]

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SEO and Digital Trends in 2017

SEO and Digital Trends in 2017

Posted by gfiorelli1 Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author. The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over […]

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Featured Snippets: From Start to Finish

Featured Snippets: From Start to Finish

Posted by Dr-Pete You’ve been hearing a lot about featured snippets from us at Moz lately, including how they power answers on the latest technology wish-list item, Google Home. I hope by now that you understand the value of ranking “#0,” but you might be left wondering where to start. How do you find questions, […]

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Reach and Influence: Your First Marketing Priority

Reach and Influence: Your First Marketing Priority

Posted by EricEnge When you first start out with content marketing, you often have a very basic challenge: you have to build an audience for your content. Even if you’re a large brand with lots of people who are passionate about you, they’re not yet conditioned to see you as a publisher of valuable content. […]

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Goodbye News, Hello Top Stories

Goodbye News, Hello Top Stories

Posted by Dr-Pete In October of 2014, Google launched “In the news“, replacing their traditional news vertical results with a broader range of sources from across the web. Last week, Google’s news results were shaken up again with the launch of “Top Stories”, a card-style set of featured stories. Here’s an example from a search […]

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Introducing Yelp Data Management and Claiming through Moz Local

Introducing Yelp Data Management and Claiming through Moz Local

Posted by dudleycarr Today we’re making an announcement that’s exciting for marketers at local businesses, enterprises, and agencies focused on digital marketing. Back in August we announced the industry’s most advanced duplicate detection and closure toolset. And just last month we unleashed our new Moz Local packages, adding Google My Business sync, listing alerts, Apple […]

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What Link Building Success Really Looks Like

What Link Building Success Really Looks Like

Posted by mark-johnstone A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working […]

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